- To be perfectly frank, the current user experience at the conclusion of the funnel is less than ideal.
- However, this page presents a valuable opportunity to boost user motivation for app download and to foster continued engagement while they await their card delivery.
After implementing numerous updates in the signup process, we have now reached the final stage, which is the successful download page.
Research, wireframe, UI/UX Design
Why are we building this?
Who is it for?
- Activated parents.
When/where/how will it be used?
- This screen appears at the end of the funnel following successful entry of payment details by parents.
Desired outcome/vision
- Parents exhibit enthusiasm when joining GoHenry.
- There is an enhancement in the app download rate.
- The volume of RAF referrals from new users sees an increase.
What are the business goals?
- Increase app download rates
- Increase child card activation rates
- Increase RAF referral volume from new users
User needs
- Confirmation of actions recently completed (i.e. payment completed, free trial started)
- An understanding of next steps
User goals
- A user may want to end their journey while they await for the card selection (we need to allow users to exit here)
- Alternatively we hope users will want to download the app and being using the product
- Users may want to share GoHenry with their friends and family
Pain points & existing behaviours
- Users have to click through a confirmation to land on the final page
- The current page is text heavy and doesn’t display any reasons why a user should download the app
Actual design
- The success page should exude inspiration and joyfulness, consistent with our brand’s vibrant and bold color scheme.
- To enhance the impact of the ‘Download the app’ call-to-action, consider using a photograph of a real hand instead of an illustration.
- Additionally, we can detect the user’s device type (Android or iPhone) and display the respective store logo for a more personalized experience.
- Given our commitment to transparency, we can remove the mention of the plan cost being £3.99 per month and instead emphasize a Refer-A-Friend (RAF) offer.
Research
New design
I've devised a more impactful and vibrant approach, which involves personalizing the screen by addressing the user by name at the outset and providing them with the option to download the app. Additionally, we've received a requirement from our Chief Operating Officer (COO) to incorporate a (RAF) feature at the bottom of the screen to facilitate the acquisition of new users.
Animation
As previously mentioned, it's essential for this experience to evoke playfulness. To achieve this, I have introduced a small animation.
